DIFL is an all-natural handmade skincare line owned and operated by Dedra Jorden. While there are plenty of skincare lines on the market, what makes this line so special is that Dedra saw her battle with breast cancer as a way to help others, and every product is made with love. Read more about Did It For Love and Dedra’s story:
Did It For Love, which we like to call DIFL (pronounced “Diffle”) is special to me. In 2009, I was diagnosed with early stage Breast Cancer. After I recovered from surgery, I went back to my hygienic routine. I experienced a painful allergic reaction after applying a commercial antiperspirant deodorant. Growing up, I was very active and sweated a lot, so I needed a lot of protection under my arms. I tried other brands but nothing worked for me. I began researching how to make my own deodorant out of Shea Butter. After many trial and errors, I finally came up with a blend that worked for me. I shared with family and friends and quickly started receiving orders. In 2015, DIFL Natural Handmade Skin Care was born! DIFL is unique because, for one, I have turned my own adversity into a business that serves others by providing an alternative to natural skin care products that are healthy, nourishing and free of chemical and toxins.
What inspired you to create DIFL?
I always had a dream of being my own boss. I worked in Corporate America most of my adult life and even then, I had small businesses on the side. I made and sold jewelry and I was vitamin supplement and weight loss distributor. When I created the deodorant I shared it with people. Soon after, I began receiving testimonies of how good it worked against sweat and odor and how it relieved irritated skin. Right then the light came on! I soon realized that not only can I help people feel better and confident with the deodorant they wear but I can also make a living doing something I love.
What does DIFL mean?
DIFL means Did It For Love. My sister April came up with the name. We were working out one day and talking about the business and trying to come up with a name for the company. As we were talking, I had expressed that God had told me to share what I had made with the world and April said you “did it for love” because God is love! She then said that’s what you should name your company! I agreed and DIFL manifested from there. In life, we do a lot of things for many different reasons. But when you find yourself doing things that make you happy or someone else happy you’re doing those things out of love. Therefore, you, “did it for love!”
How important is skin care to one’s health?
Skincare is so important to our health. Our skin is the largest organ of the body, It is the outer garment that we present to the world. Our skin can show how well or how poorly we are taking care of the inside of our bodies. Everything starts from within. When your skin is healthy you feel confident versus when your skin has breaks outs and blemishes you may not feel as confident. What we eat and drink has a huge effect on our skin. Drinking lots of water and eating fruits and green leafy vegetables contribute to the overall health and vibrancy of your skin. When you follow up with nourishing moisturizers like Shea Butter, other body butters, Vitamin E, Coconut Oil and more, you are providing topical nourishment to your skin. I also make amazing and luscious body butters out of Shea Butter. Shea butter is rich and full of vitamins that provide nourishment and improve the skin. It organically contains high concentrations of fatty acids and is rich in Vitamins A, E, F, and oleic acids. Consistent use of She3. Skincare is so important to our health. Our skin is the largest organ of the body, It is the outer garment that we present to the world. Our ski
What sets DIFL apart from other skincare brands?
What sets DIFL apart from other companies is that our products promote healing, they’re moisturizing, anti-aging and are chemical and toxin-free and last but not least, made with Love. DIFL natural products are for the whole family. Our products are great for anyone who has scarring from surgeries. Cancer survivors can benefit greatly from our products. After my surgery, I had radiation treatments and my skin was dry and very sensitive. I started using my moisturizers on my scars and burned area and over time, my natural skin color and complexion returned. DIFL Natural Handmade Skin Care really makes a difference. You will definitely see a great improvement in your skin.
Why would you recommend your products/similar products versus common name brands/ prescribed skincare creams?
DIFL is recommended over other products because our products are 100% natural and Vegan. There are no Parabens, Aluminum, Sulfate Cleansers, or Dyes. Our products are made fresh weekly. We say, “Our products are made for YOUR life NOT shelf life!” We take great pride in our products. We are also grateful for the customer feedback on how DIFL products have improved and healed their skin.
How important to you is customer education? Why is customer education so important?
Customer education is key! We take our time with our customers and explain our products and the benefits of all the ingredients. We listen to our customers and answer their questions and concerns. We make recommendations on the use of other natural products like essential oils and vitamins. However, we are not medical professionals therefore, if someone comes to us with a skin issue that requires medical attention, we always recommend that they consult with their health care professional.
What health benefits does DIFL offer?
DIFL products offer a wealth of benefits! Our all natural deodorant is life-changing! It works instantly! Not only does it keep you smelling fresh but it also reduces sweat naturally! Over time, your PH level will adjust and balance to the natural ingredients. Customers have told us that they can skip a day or two after using our deodorant. Customers with darkened underarm skin that comes from longtime use of commercial antiperspirants, have seen their underarms lighten from our deodorant. Our natural Shea Butter moisturizers renew skin cells, hydrate, heal, and revitalize skin. Your skin glows and looks healthy and dewy fresh! Our customers say they get a lot of compliments from family, friends, and strangers. Our Lip Balms are “the balm!” They heal dry, cracked, sore lips. Made with the best moisturizing, hydrating, soothing ingredients.
What are some false facts about natural skincare lines that you would like to debunk?
False facts about Natural products are that…
- They don’t work. Contrary to this belief, they do work and work very well. The key to natural skincare is knowing what ingredients to use for the issues you are looking to treat. Then knowing how to incorporate your essential oils and carrier oils and other natural substances that will improve and or relieve the skin.
- Natural products leave skin greasy. Not true. Natural based body butters and oils contain lipids and fatty acids very similar to those of the skin and absorb easily and quickly into the skin.
As a patient/former patient, what are some tips you would give someone going through the same thing?
Some tips for someone going through Breast Cancer:
- Pray and thank God for your healing! Be positive!
- Eat green leafy vegetables and dark berries (Blueberries, Goji berries)
- Eliminate/reduce sugar from your diet. Cancer cells feed on sugar.
- Laugh. Watch funny movies. It will help your mood.
- Do things that make you happy.
- Don’t give up!
Tell us something that you feel people need to be informed about.
People need to share more information with each other. You must be your own advocate for your life. When it comes to important things like your health, know your body. Tell your health care provider how you feel and what part of your body bothers you. Ask questions and get more than one opinion. This applies to any area in your life. If no one is listening keep seeking help until someone listens. You are worthy and you matter!
Is there anything more you would like people to know about DIFL?
Did It For Love is on a mission to bring awareness to natural skin care with no chemical or toxins. It’s part of a healthy lifestyle. A lifestyle that supports everyone being whole via mind, body, and soul. Our natural products prepare you to step out with great confidence with beautiful healthy skin. Be well!
Del Amo Fashion Center
21880 Hawthorne Blvd #305
Torrance, CA 90503
Inside of the Elle Marie Spa